Small businesses are the heart of what we do, and we’re proud to share our customer’s stories as they tackle everyday challenges and celebrate all the wins—both big and small—that come with running a business. This month, we share the story of Logan Peralta, whose digital media business, LP Creative Media, helps companies share their work and stories through engaging, editorial-style video content and high-quality web design.
Many people today might tell you that their careers—or their businesses, in the case of small business owners—don’t always align with what they studied in school or what they pictured themselves doing from a young age. For Logan Peralta, however, the opposite is true. Having discovered a passion for videography and web development at a young age, he pursued television production and digital media at the University of Central Florida. Fast forward to today, Logan works as a full-time in-house video producer in the healthcare industry but takes on a growing number of independent projects in both video production and web development through his side business, LP Creative Media, which he’s built up over the years.
Here, we chat with Logan about his business, his path to entrepreneurship, and how he digs to find each business’s uniquely engaging story.
Bluevine: How did you first get into digital media?
Logan Peralta: It started when I was in high school. I took a couple of development courses at the time, and then I just started messing around with my parents’ video camera making skateboard films. Over time, I thought, “Wait a minute, I can actually make money from this.” So I started off doing weddings for really cheap back in the day. My first one was actually free just to get it off the ground.
BV: And now you’ve been in business for about 13 years, right?
LP: Yes, and honestly it’s been a slow burn with a lot of ebb and flow. I’d say things really started picking up about three years ago when I met a few people on Facebook and started partnering with them. It’s actually been really cool to see how something like Facebook can really help a business blow up and expand.
So now I partner with a company in Charleston as well as a few regular clients in Detroit that I do a lot of regular work with. It’s just been a huge blessing to be able to work with people across the country and help them tell their stories.
BV: Are there any clients in particular that you tend to work with the most?
LP: For websites, I’ve kind of created a niche in real estate web development because of the clients I’ve [connected with] in Charleston and Detroit. With video, I do a lot of corporate work, but I try to make the content more interesting than your run-of-the-mill talking head corporate video. I incorporate elements like aerial views and cinematic b-roll to make something that keeps viewers interested.
I also do a lot of work for small businesses and startups. I kind of market myself to them because I know where they’ve been. I know what struggles they have, and I have a lot of skills that they need [within the] web of digital media that they need to start getting more clients. So I really try to work with businesses that are kind of just getting off the ground.
BV: Is there a project that you’re most proud of?
LP: For video, it was probably back in 2019 or 2020—somewhere in there. My wife works for the local county government in the stormwater division, and they’ve got a couple of stormwater facilities where they wanted to showcase what they were doing there. So that’s one of those projects where it could be really boring if you don’t have the messaging right or if you just put somebody in front of the camera and let them talk about the facility for five minutes. That’s just not compelling and wouldn’t be effective. But I got to work with my wife on that where she was the on-camera talent and helped write it, and it was fun to get to try some different things I hadn’t done before to make a final product [everyone was] happy with and that will have a long shelf life.
A website that comes to mind is this realtor up in Charleston who wanted her website to be like she was a secret agent—not a real estate agent, a secret agent. So the copy throughout the site was super quirky and the whole thing just really captured the essence of who she was, which is this really nice, vibrant individual who’s also exclusive in that she only takes on a few clients a year and works really hard to find them exactly what they’re looking for. So that was a tough one to work on because she was very particular about what she wanted, but it was also really fun and the product was very good in the end.
BV: In an age where everyone’s got great cameras on their phones, do you think people have a tougher time appreciating the value of professional video production?
LP: I’ve had a client ask me before, “What percentage of making good videos is the equipment?” And I told her, you know, I could honestly make decent videos with a phone if I had to because I have years of experience that teaches me exactly how to do what I’m doing. Someone can show up with $50K worth of video equipment and come out with a crappy product, and someone else can come in with $1000 worth of equipment and get a good video. It’s more about having the compilation of skills and the eye to know what looks good than having good equipment to work with.
BV: What do you love most about the work you do?
LP: I just really enjoy the process of telling stories through digital media, which is kind of my company’s slogan. I want to tell stories and I want to create thoughtful digital media projects that inspire people. On the surface, a subject might seem boring and mundane, but if you dig a little deeper, you can really find a compelling story in anything.
BV: What’s a piece of business advice that’s stuck with you?
LP: When you’re starting your business, just be patient. Don’t expect that you’re going to be making six figures the first year you’re in business, and don’t get discouraged when the takeoff is hard. You have to lay the groundwork and build a foundation in those first few years, and you’ve got to be persistent and push through.